Hazy

The problem

Hazy sold to data, architecture and security leaders at banks, insurers and telcos. Sales needed a steady flow of the right people, contacted at the right moment. But the prospect lists lived in spreadsheets, a quarter of the addresses were bad, and every send relied on someone remembering to do it.

What we built

• A repeatable outbound system, from list to conversation.
• Persona-based list building from LinkedIn Sales Navigator: Chief Data Officer, Chief Architect, Head of Innovation, CISO and Data Protection Officer, across banking, insurance, telcos and automotive.
• Validation before every send. Invalid addresses were stripped out and bounces reported back, protecting the domain's sender reputation.
• Multi-step email journeys in Autopilot, written and built by us, with approval gates before each new journey went live.
• Co-branded outbound sent from a partner's own domain, with the journey run on Hazy's side.
• Event journeys for webinar invitations, reminders and recording follow-up, handing warm contacts to the sales team.